Organizational memory
When the expert leaves, their judgment stays
GURÚ captures expert experience with artificial intelligence and prepares the successor to take on the role
The problem
What isn't written down leaves with the person
Manuals have the steps. What they don't have is judgment: how does an expert decide when the procedure isn't enough? That only lives in their head, and it's lost when they retire, change roles, or leave the company
The cost nobody budgets for
Onboarding a new hire has a budget line. An expert leaving costs far more, and it never shows up on any account
The judgment is lost, not the steps
The successor can read the procedure. What they can't get from it is how their predecessor chose between similar options
It's already a requirement
ISO 22301 and ISO 30401 call for companies to demonstrate control over their critical knowledge
Human knowledge is the infrastructure of the future
Expert Knowledge VaultWhat makes business results possible: experience and know-how
Why now?
It's an old, unsolved problem at global scale
There's more information and artificial intelligence available today than ever. And yet critical knowledge keeps getting lost every time an expert retires, changes roles, or leaves the company. Succession in critical roles remains unsolved at companies worldwide
What is GURÚ?
It's your company's proprietary layer of expert knowledge
Only part of what your experts know is written down. The rest lives in their experience. GURÚ captures it once and makes it available to whoever needs it: documentation, training, and an avatar that answers with their judgment
Proprietary knowledge
AI can be the same for everyone; what makes each company different is the proprietary knowledge its AI runs on
The successor is at the center of the solution
GURÚ goes beyond archiving what the expert knows: it prepares the successor to step in and operate at the role's performance standard in the shortest time possible
Solutions for the future of work – FOW
Preserving human knowledge
The future of work demands cognitive systems to orchestrate the new work models between people, AI, and robots. GURÚ preserves judgment and expertise in a cognitive vault the company uses for talent succession
Expert elicitation
Extracting the tacit knowledge of critical positions
Cognitive vault
The company's tacit knowledge, organized for talent succession
Integration with talent management
Connects with the company's systems for succession processes
Evidence platform
Support for knowledge management and ISO 30401
Coreskilling is the strategic agenda for HR, Human Capital, Innovation, and Digital Transformation
The GURÚ method
How it works, in four steps
The result: continuity, expert judgment, and competitive advantage
1Capture
The expert talks with the avatar, which captures their organizational knowledge by voice or text, before their expertise is lost
2Organize
From what the expert said during elicitation, we curate and contextualize their knowledge so it's easy to find in the cognitive vault
3Connect
We connect authorized tacit knowledge with whoever needs it: successors in critical roles, in a personal, practical, and secure context
4Reuse and measure
The company's know-how reduces operational risk and improves day-to-day results. We measure the transfer and use of critical knowledge
Who is it for?
The expert leaves their legacy, the successor arrives ready
The value of their experience doesn't end with turnover
The expert interacts with GURÚ to go through elicitation (extracting their tacit and critical knowledge). Years of work become a productive legacy for the company
Operating at their predecessor's standard, faster
The successor interacts with GURÚ to reach the performance standard their predecessor's role required, without depending on any handover process
These are the critical knowledge transfer use cases in companies
Expert experience is organizational intelligence
The most experienced people, close to a role change, take with them the judgment that keeps the operation running. GURÚ preserves years or decades of knowledge as a productive legacy for the company's human capital
Services
Everything GURÚ includes
Diagnosis and strategy
Analysis of which critical, key, and operational positions to capture first, based on the risk to business sustainability
Expert elicitation
AI-guided interviews where the expert shares their tacit knowledge of how they work, based on real cases
The expert's avatar
An avatar that answers only with the expert's judgment. If something wasn't captured, it says so instead of making it up
Cognitive vault
The captured knowledge base is organized, sourced, and searchable
Learning and transfer
Judgment, videos, and quick practice exercises built from the expert's real cases and mistakes
Path to ISO 30401
We help the company meet the international knowledge management standard
Knowledge Management – ISO 30401
The evolution of the cognitive layer demands global standards
Companies' cognitive layer requires cutting-edge technology foundations for knowledge management under global standards. Companies with an ISO system have sustainability as a business objective
Knowledge Management + ISO
Artificial intelligence has captured the world's digital knowledge; managing tacit knowledge is companies' new competitive advantage
What sets us apart
We don't organize documents, we create what didn't exist: the circulation of valuable expert knowledge across the company
GURÚ
- Creates the knowledge that wasn't written down
- Captures the senior expert's experience and judgment
- Shows whether the successor has already learned it
Document Management
- Organizes and searches documents that already exist
- Depends on physical or digital files
- Doesn't capture the expert's judgment
Team
People working for human legacy
At GURÚ we specialize in knowledge solutions for the future of work, with a people-centered view. We're passionate about building the world we want to see today and tomorrow
Two decades empowering human talent. Not his first zero-to-one
A decade building technology. Agile execution with strategic vision
GURÚ Flourishing
We preserve human legacy
The most valuable knowledge lives in people
Preserving the legacy protects the capacity to grow
Sharing experience multiplies companies' future
Technology must honor the expert and accelerate the successor
Judgment and critical thinking are humanity's new singularity in the face of artificial intelligence
Knowledge that lasts
Frequently asked questions
What is GURÚ and what problem does it solve?
GURÚ captures experts' tacit knowledge — their judgment, experience, and what they haven't published — before it's lost to role turnover, leaving the company, or retirement, and makes it available to the successor and the company
What kind of knowledge can GURÚ capture?
Mostly tacit knowledge: decision criteria, patterns, applied intuition, relationships, critical know-how, recommendations, tips, and the secret recipes
How does GURÚ obtain experts' knowledge?
Through AI-guided interviews, using a method called expert elicitation, to extract what's valuable from real experience by voice or text
What does the company get with GURÚ?
Employees get access to valuable new information and curated data built from human experts' knowledge, through a searchable avatar
How fast can GURÚ elicit an expert's knowledge before they move on from their position?
GURÚ needs a minimum of one hour and, based on the expert's years of experience, adjusts the session length to cover all their critical knowledge
What is a corporate cognitive vault?
It's a secure place where the company's know-how and expertise are deposited. The vault is available 24/7 so operations never stop, and to support corporate sustainability models
How do employees or successors access expert knowledge?
Through business rules or credentials assigned by the company: successors going through a role change, or specific employees, can connect with the knowledge avatars
What long-term benefits does GURÚ generate for the company?
Operational continuity in critical roles, faster onboarding and succession, and less dependence on key people. GURÚ is the architecture for knowledge management, and it also works preventively in critical positions with no planned departure
How secure is the company's knowledge?
The company's cognitive vault follows the highest security standards, so internal use of the knowledge stays secure and immutable
Is GURÚ a knowledge management platform?
Yes. It's a knowledge management platform for innovation or certification processes: it manages the most valuable knowledge, the tacit knowledge and human experience. GURÚ integrates the cognitive vault with the company's other information systems